Ilona Rose House


enter site

ilona rose house development








ilona rose house

Soho Estates has submitted a planning application to Westminster City Council for the redevelopment of  111-119 Charing Cross Road and the regeneration of the Greek Street frontage, including new shops, restaurants and high-end office space as well as new and improved public realm along Manette Street and into Greek Street.


Soho Estates is a long-standing and well-respected local business with experience of developing and restoring properties across Soho and London. Soho Estates is working with an experienced professional team to develop the site, including award winning architecture practices MATT Architecture and SODA.

Please click here to view the exhibition boards from the consultation event held on 15 and 17 October 2015.


The new development will be called Ilona Rose House and will include:


  • New shops


  • New restaurants


  • New offices


  • Roof gardens and terraces giving unrivalled views over Soho


  • New active pedestrian walkway between Greek Street and Manette Street


  • Open courtyards and new improved public realm between Charing Cross Road and Greek Street


  • Innovative public art.


Ilona Rose House will create space for 1,800 new full and part time jobs. The majority will be in the office space, with approximately 350 in the five restaurants and 100 in retail. During construction a further 400 jobs will also be created.

the site

The site faces Charing Cross Road, in the Tottenham Court Road Opportunity Area, which has been established to encourage regeneration and growth. This area has excellent public transport links and is currently undergoing significant changes with the new Tottenham Court Road Crossrail station under construction and scheduled to open in 2018. It is predicted that Tottenham Court Road will have more passenger movements each year than Heathrow airport, with 100,000 people alighting daily. Significant regeneration must therefore take place to help realise the full potential of this area.


Our vision is to create a new hub of uses for the increasing number of workers, visitors and residents in the area. The site will deliver both outstanding office and commercial space while protecting and restoring the historic elements of the site. It will reflect Charing Cross Road’s position in the Opportunity Area as well as old Soho by complementing the surrounding buildings, including the House of St Barnabas and its Chapel.


The streetscape will be transformed into an oasis along Manette Street and through a new walkway into Greek Street. New shops and restaurants will line the walkway as pedestrians move from the bustling Charing Cross Road into a more relaxed Soho. There will be new purpose-built office space on the lower, ground and upper levels. A series of garden terraces stepped over a number of the upper floors will create new views over Soho.


14 Greek Street, which is Grade II listed, will be fully restored and act as a stand-alone building at the entrance to scheme.


October 2015

Public exhibition event

Autumn 2016

Construction starts on site

Winter 2019

Works complete on Greek Street

Winter 2015

Submission of application

Autumn 2018

Works start on Greek Street

Winter 2020





Click HERE to download the Design and Access Statement


Click HERE to download the Miller Hare Townscape Assessment

Click HERE to download the Updated Floor Plans December 2015


If you have any queries please do contact Jessica Stewart.


Phone: 020 7125 0421



Address: 34-35 Berwick Street, London, W1F 8RP

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Professional Development Team

MATT Architecture LLP is an architectural studio based in London’s Leicester Square. Our approach combines our partners’ decades of experience in some of the world’s most celebrated practices with the freshness of a start-up. We are well known for designing ambitious and award-winning projects that unlock the potential of the most complex and difficult sites through intelligent, generous and enjoyable architecture.

SODA. is a multi-disciplinary architecture studio specialising in bespoke architectural designs. Founded in 2010 by principal architects Laura Sanjuan and Russell Potter, SODA. has established itself as a young and enthusiastic design studio with a growing reputation for creating beautifully crafted spaces on complex and complicated sites throughout central London and further afield.

Gerald Eve LLP has been appointed as the project’s planning consultant. Gerald Eve is a national firm of chartered surveyors and property consultants. The firm includes the leading planning and development consultancy advising in the City of Westminster.

DML Group is an international development and project management consultancy operating both emerging and established real estate markets. Its portfolio ranges from large scale urban developments to private high-quality residential schemes. The firm is responsible for the asset management of property portfolios in London and Europe.


Comm Comm UK has been appointed to lead communications with the local community and stakeholders on behalf of Soho Estates. Comm Comm UK is a specialist in planning, licensing and construction consultancy with expertise and experience of advising and implementing consultation and communications programmes.