Ilona Rose House


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ilona rose house

Just a short walk from Tottenham Court Road Station, Ilona Rose House will deliver outstanding new shops and restaurants, along with high-quality office space for the creative industries.


The site offers a once in a generation opportunity to create modern useable spaces. We are working with major players in the creative industries to deliver bespoke technical spaces and studios. The purpose-built accommodation will anchor the film and creative industries in Soho for many years to come.


Our vision is to create a stylish new hub for workers, visitors and residents. The site will be complimented by rooftop gardens, public art and transformed streetscape along Manette Street and through to a new walkway into Greek Street.


Meanwhile on the Soho side of the site, 14 Greek Street, a Grade II listed building near the House of St Barnabas, will be protected and fully restored.


In May 2016, Westminster City Council approved the proposals for the development of 111-119 Charing Cross Road, including the regeneration of the Greek Street frontage.


The project began in March 2017, with Cantillon working as the demolition and enabling works contractor.


Soho Estates is a long-standing and well-respected local business with experience of developing and restoring properties across Soho and London. Soho Estates is working with an experienced professional team to develop the site, including award-winning architectural practices, MATT Architecture and SODA.

We are keen to engage with local residents and businesses throughout the demolition and construction process and will be providing regular updates on our Works page.


Register below for email updates, including work forecasts.

This is an interactive model, which provides a 360 degree 3D view of the completed Ilona Rose House building.


The new development will be called Ilona Rose House and will include:


  • New shops


  • New restaurants


  • New offices


  • Roof gardens and terraces giving unrivalled views over Soho


  • New active pedestrian walkway between Greek Street and Manette Street


  • Open courtyards and new improved public realm between Charing Cross Road and Greek Street


  • Innovative public art.


Ilona Rose House will create space for 1,800 new full and part-time jobs. The majority will be in the office space, with approximately 350 in the five restaurants and 100 in retail. During construction a further 400 jobs will also be created.

the site


Site Enquiries



Allan Cameron

Sir Robert McAlpine


07725 453 259


General Enquiries



Jessica Stewart

Comm Comm UK


020 7125 0421


Westminster City Council



Dean Bermingham

Highways and Licensing


020 7641 3801


Register for updates

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The site faces Charing Cross Road, in the Tottenham Court Road Opportunity Area, which has been established to encourage regeneration and growth. This area has excellent public transport links and is currently undergoing significant changes with the new Tottenham Court Road Crossrail station under construction and scheduled to open in December 2019. It is predicted that Tottenham Court Road will have more passenger movements each year than Heathrow airport, with 100,000 people alighting daily. Significant regeneration must therefore take place to help realise the full potential of this area.


Our vision is to create a new hub of uses for the increasing number of workers, visitors and residents in the area. The site will deliver both outstanding office and commercial space while protecting and restoring the historic elements of the site. It will reflect Charing Cross Road’s position in the Opportunity Area as well as old Soho by complementing the surrounding buildings, including the House of St Barnabas and its Chapel.


The streetscape will be transformed into an oasis along Manette Street and through a new walkway into Greek Street. New shops and restaurants will line the walkway as pedestrians move from the bustling Charing Cross Road into a more relaxed Soho. There will be new purpose-built office space on the lower, ground and upper levels. A series of garden terraces stepped over a number of the upper floors will create new views over Soho.


14 Greek Street, which is Grade II listed, will be fully restored and act as a stand-alone building at the entrance to scheme.


October 2015

Public exhibition event


Sir Robert McAlpine started on-site undertaking construction

Spring 2016

Planning permission granted by Westminster City Council



Winter 2015

Submission of application


Cantillon started on-site undertaking demolition

Spring 2021

Anticipated Completion


Click HERE to download the Design and Access Statement


Click HERE to download the Miller Hare Townscape Assessment


Click HERE to download the Updated Floor Plans December 2015

Please click here to view the exhibition boards from the consultation event held on 15 and 17 October 2015.

Professional Development Team

Soho Estates began as a collection of historic buildings acquired from the 1970s to the 1990s by Paul Raymond. His Raymond Revuebar opened in Walker’s Court in 1958 and he chose to invest the profits from his entertainment and publishing ventures in properties within five minutes’ walk of where he was based. Today, the estate covers large parts of Soho’s 87 acres and its tenants reflect the vibrant mix found in Soho, including restaurants, bars and clubs, hotels, independent retailers and offices. The strategy of the business is to enhance and add value to existing stock through careful restoration and refurbishment, and, where possible, redevelopment in-keeping with the area.


MATT Architecture LLP is an architectural studio based in London’s Leicester Square. Our approach combines our partners’ decades of experience in some of the world’s most celebrated practices with the freshness of a start-up. We are well known for designing ambitious and award-winning projects that unlock the potential of the most complex and difficult sites through intelligent, generous and enjoyable architecture.

Sir Robert McAlpine is a British company based in Hertfordshire that specialises in building and civil engineering. With over 150 years’ experience, Sir Robert McAlpine took over as Principle Contractor from Cantillon for Ilona Rose House in 2019.

SODA. is a multi-disciplinary architecture studio specialising in bespoke architectural designs. Founded in 2010 by principal architects Laura Sanjuan and Russell Potter, SODA. has established itself as a young and enthusiastic design studio with a growing reputation for creating beautifully crafted spaces on complex and complicated sites throughout central London and further afield.

Gerald Eve LLP has been appointed as the project’s planning consultant. Gerald Eve is a national firm of chartered surveyors and property consultants. The firm includes the leading planning and development consultancy advising in the City of Westminster.

DML Group is an international development and project management consultancy operating both emerging and established real estate markets. Its portfolio ranges from large scale urban developments to private high-quality residential schemes. The firm is responsible for the asset management of property portfolios in London and Europe.


Comm Comm UK has been appointed to lead communications with the local community and stakeholders on behalf of Soho Estates. Comm Comm UK is a specialist in planning, licensing and construction consultancy with expertise and experience of advising and implementing consultation and communications programmes.